Category: Group Ideas

Garden Party at Austrian Residency

This was a proposal for a performance accompanying Garden Party at the Austrian Residency in Tehran. The party did not happen, so the performance was cancelled accordingly.

Get the final proposal in pdf format here.

You can get Hossein Hosseini’s draft for the proposal in Persian and pdf format from here.

You can view Roxana Piroozmand’s visual draft for the proposal here.

Proposal for an Event at the Austrian Residency in Tehran (1)

15 Aug. 2010

Sketches by Zahra Hosseini

I. Description

The event, accompanied by music performances and screenings by other artists, is designed for 40 guests enjoying a garden party. Ten members of the group, aka cutartists, help make the performance happen. They are recognizable from the guests through their formal dress, cardboard masks and millstone ruffs (Fig.1)

II. Procedure

The performance happens in three phases: inauguration, explanation and application.

A. Inauguration Phase

During this phase, cutartists wait for all guests to arrive and make themselves at home. As the party begins, the guests gradually realize the presence of a large cardboard box (3*3*2m) standing on the terrace emitting light from the perforated group logo on its sides (See Fig.2). By the sound of drumming or a bell, the guests are invited to gather around the box to watch the box open up after a short speech. Meanwhile, brochures explaining the function of partying tools in Persian and English are distributed among the crowd. These resemble usual brochures of home appliances with technical drawings. Guest will keep these with them till the end of the party and are allowed to take them home once the party is finished. Guests are also asked to choose from the juices that will be served by the cutartists in paper-cups. (Fig.3&4) This phase lasts one hour.

B. Explanation Phase

As the box opens up, guests get a view of a large pyramidal cardboard ‘structurl’ holding 20 partying tools prepared by cutartists. (Fig. 2) Guests return back to the normal course of the party for a quarter of an hour as the cutartists divide into groups of two, each taking responsibility of presenting four partying tools in Persian and English to every one or two guest (Fig.5-9.) The presentation is brief (less than 30 seconds) and corresponds to the instructions indicated in the brochures. Each two cutartists do a demonstration of the way tools are applied and check the boxes on guests’ brochures to keep track of which tools are presented to which guests. The cutartists move back and forth between the shelf and the guests until all guests are presented with all partying tools. The phase takes one to one and a half hour to complete parallel to other party procedures.

C. Application Phase

Guests are welcome to use any tool they wish to communicate with one another and make the most of the party. The last two phases blend into one another without a clear-cut distinction as cutartists retreat and gather around the pyramidal cardboard structure. The partying tools are finally presented for sale for the symbolic price of 50 Euros. The phase lasts from 30min to one hour.

III. Specification

General Idea:

to provide guests with partying tools and the necessary guidance for their application.

Duration: 3hrs

Number of performers: 10 cutartists


Cardboard (70sqm), wet glue past, 120 paper cups, orange, pine-apple, pomegranate and grape juice for 40 people, brochures (40)

Number of Guests: 40

Number of Partying tools: 20


1. Zu Risiken und Nebenwirkungen lesen Sie die Packungbeilage und fragen Sie Ihren Arzt oder Apotheker.

Ads for Newspaper

Following are some ads suggested by cutartists to be published in newspapers. /a:t/BrE tends to perform in people’s places (which, in Iran, are the true public spaces) and in reaching its audience it makes use of various means, including ads:

The key to your success is in our hands. Send address, receive the key.

We are alone. We understand you.

Hair implant with side-effects.

Experience commodification with us.

Keep your lonliness to yourself in the boxes we build for you.

We will come to your houses. The fee is per hour.

I totally agree with you. Please call.

Do not take any decisions without us.

Performance in your darn place.

Our magical box, full of excitement and wonders, suitable for the learned of all ages, forces contemporary art down your throat. Door to door delivery across the country.

Our skilled staff will polish your golden heart.

Dear wealthy fat friends who are supposedly busy. Do not worry about your overweight. We will come to your place.

Performance carnaval with experienced experts. Suitable for birthday parties and all kinds of celebrations.

We will arrange your programmes. Call.

Looking for jobs? You wouldn’t find one. Call to chat.

Contemporary Art Marketer at your door.